Communication is the process of sharing of information between two or more individuals or groups to reach a common understanding. Oral communication is much spontaneous and most of the time easier to understand as it includes facial expressions, body language and emotion. But when it comes to written communication such as blogs, you will not be able to convey the desired message to the readers effectively if you don’t be careful. In that case you’ll fail to reach a common understanding and thus fail to communicate with your readers.
Simplicity in writing is the key to effective communication through blogs. You’ll have to maintain certain rules to keep the simplicity in writing and to keep the readers hooked.
Use familiar words
Selection of words is very important when it comes to writing. Many people believe that using difficult words in their writings enhance the beauty of their posts and reflect their intelligence. But that’s not the case at all. By using too much difficult words the writer actually kills the appeal of reading the post. In some cases difficult words challenge the intelligence of the reader, by which the reader might feel offended. Same goes for using too much technical words (words specialized for certain fields) and abbreviation. When using abbreviations, make sure that you have mentioned the full form of that at least once.
Remember, the readers of your blog might be coming from different countries, where English is not used as the primary mode of communication.Choose short words
Short words often communicate better than longer words. If it doesn’t harm the meaning of the sentence, try to use short words instead of longer words. Between these two, which one is easier to understand:
Use concrete language1. The decision was based on the assumption that an abundance of readers is forthcoming.
2. The decision was based on the belief that there would be more readers.
By concrete words I am referring to the words which form sharp, clear and specific meanings in our minds. Abstract words like “the majority” and “substantial amount”, has more generalized meaning which might not always be perfect to use.
A very large amount of profit has completely two meanings for a small retail shop and the Microsoft.Try to avoid passive verbs and voice
Using passive verbs and voices too much takes away the strength of the language. So use more active verbs if it is possible.
Try to give examples to make yourself clear. But the overuse of examples is not a good thing to do.
Never do stereotyping (must follow)
This is a fatal mistake that many bloggers and writers do. This has a very critical effect on readership. Stereotyping is the act of classifying or treating all the people of a society or community in the same way (especially in a negative way). Never ever make this mistake. When I say that “Bangladeshi’s are poor”, I am stereotyping. Because even though more than 50% people here live below the poverty line, there are hundreds of billionaires in this country. It’s just an example.
Avoid discriminating words (must follow)
Be very careful about words which can easily offend someone by its discriminating behavior. Never discriminate based on race, color, religion and gender. Be very careful when writing about “social status”.
I hope this helps you in writing better blog posts and increase readership.
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